Every fall, I (and a ton of other folks) get nostalgic about returning to school. Of course, I never did, though there were times when I seriously considered it.
But now I am heading back to the hallowed halls of academe – as a sessional instructor at McMaster University’s PR program. I’m teaching a class in Social Media for PR (you need to scroll down to see it).
As a first-time course, there’s a lot to think about and prepare. My goal is to present a strategic framework that shows how to integrate social media and PR. There’s going to be a significant hands-on component as students jump into the conversation and explore blogs, Twitter, podcasts, video other social networking tools.
I’m hoping to include some emerging trends and issues as they happen (hey, isn’t it all emerging?). I’m also planning to invite some guest lecturers, both live and online.
From time to time, I’ll be posting about what we’re doing in the class, asking for your thoughts/suggestions and hopefully introducing some new voices.
It’s starts on September 12 and runs through the fall (and – plug – there are still a couple of places left).
So after all these years, I get my wish. Now, I just have to figure out which coloured pencil set to buy…