Here’s how Giovanni describes it:
A broad inquiry into the physical, intellectual, and emotional limits of human beings at the dawn of “the age of intelligent machines.” I will look at how people, businesses, and governments are using a range of intelligence-enhancing technologies — from consumer gadgetry, to the full panoply of social technologies, to the new frontier of artificial intelligence and robotics — to rise above those limits. My hypothesis is that the socializing effects of these technologies is driving the evolution — evolution with a little “e” — of smarter, more competitive, and, ultimately, more ethical organizations and systems. But I will be looking at the negative effects as well — information overload, public safety, cultural divides, etc. Evolution is a complex affair, and it pays to look at winners and losers — and saints and sinners — all around. Hope you will join me on this little journey. I’m just getting started.
One post of special note is Giovanni’s take on the evolution of a new kind of PR agent. I agree that we have to look at the new landscape and develop a more relevant and social model.
And while you’re at it, have a look at Giovanni’s other blog, The Hubbub and especially the in depth series he wrote on characters in marketing/ads.