It certainly does zip by. Which is my way of saying that it’s been far too long since my last post. But absence doesn’t always make the heart grow fonder. Sometimes, it becomes a self-fulfilling habit that’s not so easy to break.
Anyway, I am back now. And don’t worry, you won’t hear a litany of excuses.
Just a couple.
1. It’s been… let’s say a bit of a roller coaster at the office (and I’m more of a bumper car guy myself).
And 2… I’ve been working days and nights. Ahh, entertainment PR. We just finished another hilarious Yuk Yuk’s Laugh Off, a contest where all the comics pull their punches – er punchlines in an attempt to win the $25,000 grand prize. (Second prize? Mac and cheese.) Halifax sketch comic, Mark Little, won with an act that could best be described as wit in geek’s clothing.
This year, in addition to traditional media relations, we added a social media newsroom, Twitter feed and YouTube channel. So that meant we were not only spectators, we were reporting live from the joke-stained trenches. It was a lot of fun. And comedy, with its bite-sized, sharable content seems to be a natural social media fit.
Have a look and let me know what you think.
martinspalette.wordpress.com 