This is the third installment in an unplanned series of posts about getting a job in PR. I’m writing it following a panel I was on at Talk is Cheap 2.0 with Joe Thornley and Trevor Campbell*.
So… here we are in the midst of an economic meltdown. It’s hard to read the papers without feeling jittery and depressed. And I think it’s safe to say that the market for new PR hires is tighter than it was six months ago. Not only that there are fewer opportunities, hiring freezes and potential layoffs.
So what can a job-seeker do?
I still believe you should still follow the advice I offered here and here.
But I would like to add a few more thoughts to the mix:
1. Be curious. Find out about the world around you; experience it. In Toronto, the AGO has just reopened, so pay a visit; watch the latest films (indie and mass); wander along Bloor Street during Nuit Blanche; volunteer for a not-for-profit you believe in; read a book by Malcolm Gladwell (or anyone for that matter)… Becoming a business/pop culture/political/ economics/tech/entertainment/food/fashion/beauty/etc. expert is an essential when you’re in PR. Make yourself stand out.
2. Add social media to your skill set. Get to know the latest developments and offerings. Learn how to use RSS in media searches. Participate in industry communities. Set up a profile on Linkedin. Sign up for Twitter. Blog. Read PR blogs, post smart comments and build relationships with people you respect and admire. Listen to podcasts. Watch videos. And be critical. Understand that social media isn’t the cure-all to every PR challenge. And when you start working, maintain the self-study and share your findings with colleagues. Every office needs a few social media gurus – who also grasp the intricacies of traditional PR.
3. Above all, don’t get discouraged. The soft economy is NOT your fault. It’s affecting all of us and is out of our control. There is a great job out there for you. Don’t beat yourself up if it takes a little longer than you’d planned to find it.
*BTW, Trevor is president of Porter Novelli Canada and has just started his blog; I’m looking forward to reading it.