A brand new PR energi…

Are you ready? I’ve got some really exciting Palette news.

On July 1 Palette PR, the agency I co-founded with Louise Armstrong, is merging with Communications MECA to form a brand new agency – energi PR – we’re calling it Canada’s PR and digital/social media powerhouse.

And we are jumping up and down thrilled!

Today we told staff and clients. We’re posting a news release on our respective sites and on our new site – which really is ‘under construction’ till early July.  And tomorrow morning, we’re live on the wire.

So what does this mean?  All Palette and MECA staff is coming to the new company and everyone will have more opportunities to work on new projects and take on fresh challenges.  We’ll be an independent, national and bilingual agency with offices in Toronto and Montreal.  Palette will be move into MECA’s Toronto office. And I’m really looking forward to getting to know and working with all my new colleagues.

We’re specializing in PR, social media/digital and corporate communications and building traditional and new PR/social media into our agency right from the start so we’ll be able to seamlessly integrate the two.  I’m going to be the Toronto managing partner and will lead the firm’s digital practice.

I’ve known my other two managing partners, Esther Buchsbaum and Carol Levine, a long time through Counselors Academy, CCPRF and from working together on projects.  I have long admired Communications MECA, the firm they created, their approach and industry leadership. They’re smart, talented and have a lot of business savvy and most important, the fit is right!

I have one other piece of news and that is Louise is stepping away from the business to spend more time with her kids and on her writing. This is something Louise has been thinking about for a long time. We built Palette together and I want to wish her all the best. I’m going to miss working with her! And, if she wants, there will always be a place for Louise at energi.

To everyone who helped and supported Palette over the years, including staff, all our wonderful clients, our industry partners and friends I want to thank you! I hope you’ll all come along for our energi-filled ride (OK, I’ll try to keep the puns to a minimum).  We’ve got lots of amazing plans!

Watch for more news leading up to July 1 and beyond.

I’d love to hear from you, but may be a bit difficult to reach on Wed and Thu – I’m teaching a two-day social media for business course at McMaster from 8 a.m. to 5 p.m.

And please bear with me as I update all my social network profiles. That may take a little time…

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16 thoughts on “A brand new PR energi…

  1. Congrats and Great News! Best of luck to you all and the new team.
    Can’t wait to see what new adventures you and the new Energi PR team will bring to the Canadian PR market.

  2. Wow! I’m a little choked up. Thanks to all of you for your warm wishes. That made my day.

    And Lindsay – see you soon!

  3. Sincere congratulations Martin. I’ve read that Energi PR will be the largest independent PR firm in Canada. It’s very exciting news for those of us who have learned from you. I don’t know Louise but I also wish her the best. I will be looking for her writing. The world needs more of her etiquette advice. Children always need our time and attention.

    • Thanks Sonja. It is exciting. But while we’re a bigger firm we’re not the largest indie PR firm in Canada by a longshot. One day???

  4. Hi Martin,

    CONGRATULATIONS on your new partnership! I cannot wait to learn more. I had the privledge of working with Carol and Esther years ago and I am sure you will all do wonderful work together.

    Best wishes,
    Jennifer

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