A hallmark of any profession is its body of knowledge, something we have been lacking in PR. That may change with the launch of a new publication, the Journal of Professional Communication (announced at the Canadian PR Leadership Summit).
Edited by professors Alex Sevigny and Terry Flynn and based at McMaster University’s Department of Communication Studies and Multimedia, the Journal will be a digital publication that ‘explores the intersections between public relations practice, communication and new media theory, communication management, as well as digital arts and design. (Disclosure: I sometimes teach at McMaster.)
It will feature case studies, interviews, peer-reviewed articles and commentary on current communications trends and our evolving profession. Of course, the content is contingent on the quality of the contributors, but I’m looking forward to a thought-provoking discussion and debate.
For anyone familiar with the inner workings of academe, starting a new publication is no easy task and I want to congratulate Terry and Alex on this worthwhile endeavour. While there’s no website or start date yet, I’ll continue to share details as they become available.