Nearly every day, I’m asked about social media and how businesses can jump into the fray. Lately, I’ve been referring people who want to learn more to SocialCorp – Social Media Goes Corporate, a great new book by Joel Postman.
Joel is a former corporate speechwriter, PR practitioner and consultant who recently joined Intridea. I first met Joel when he led a session on social media for Counselors Academy and found him to be knowledgeable, witty and somewhat skeptical; an early adopter with a balanced view.
All of this comes through in his book, which is clearly written and, unlike the blogosphere, well organized and thought out.
Joel begins by offering his definition of a ‘SocialCorp’ and then goes on to discuss what it takes to become one. In chapters filled with case studies and examples, he provides a strategic overview of the tools, talks about the impact on brands and audiences and offers a perspective on ethics (they haven’t changed) and measurement (it has).
He believes it’s most important for organizations to articulate their business goals and then develop a communications plan that incorporates the relevant web 2.0 tools that will help to achieve them.
Two highlights: a social media readiness quiz that quickly gives you a snapshot of where you/your organization stand (you can try it online here) and a useful glossary.
I’d highly recommend this book for anyone looking to gain a better understanding of the business of being ‘social’.