SocialCorp – the company ‘social’

Nearly every day, I’m asked about social media and how businesses can jump into the fray. Lately, I’ve been referring people who want to learn more to SocialCorp – Social Media Goes Corporate, a great new book by Joel Postman.

Joel is a former corporate speechwriter, PR practitioner and consultant who recently joined Intridea. I first met Joel when he led a session on social media for Counselors Academy and found him to be knowledgeable, witty and somewhat skeptical; an early adopter with a balanced view.

All of this comes through in his book, which is clearly written and, unlike the blogosphere, well organized and thought out.

Joel begins by offering his definition of a ‘SocialCorp’ and then goes on to discuss what it takes to become one. In chapters filled with case studies and examples, he provides a strategic overview of the tools, talks about the impact on brands and audiences and offers a perspective on ethics (they haven’t changed) and measurement (it has).

He believes it’s most important for organizations to articulate their business goals and then develop a communications plan that incorporates the relevant web 2.0 tools that will help to achieve them.

Two highlights: a social media readiness quiz that quickly gives you a snapshot of where you/your organization stand (you can try it online here) and a useful glossary.

I’d highly recommend this book for anyone looking to gain a better understanding of the business of being ‘social’.


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