I wasn’t able to make it that first year, but I’ve been faithfully attending ever since and I have to say it’s one of the best things I’ve done in PR.
The conference is about all things agency with sessions on strategies for running and growing your business, finding and motivating your team, becoming more profitable, successful networking, emerging industry trends…
The people are smart, dynamic and open. You get into some amazing conversations that continue over dinner and drinks, long after the meetings are done. And because we’re all running agencies of various shapes and sizes, there’s a real common ground and it’s easy to make business connections, and more importantly, good friends.
There are superb keynote speakers like psychologist Dr. Robert Cialdini or Robert Scoble. I first learned about social media at CA from Giovanni Rodriguez, who piqued my interest in the blogosphere and started my head swimming.
Whenever I leave a spring conference, I’m filled with fresh ideas, energized by the people and excited about our industry. It’s the highlight of my year.