In today’s mail, amid the bills, solicitations and magazines, I noticed something a bit odd: a plain envelope, hand-lettered and with a name I didn’t recognize on the return address.
My interest was piqued so I opened it. Inside was a note with the generic salutation, ‘Dear Sir/Madam’, and a resume. Both were printed on faux antique stock. I was somewhat taken aback.
I decided to give them a quick read, and when I finished I thought, now what? I felt as though I’d received a quaint relic from the past that was interesting for nostalgia sake but otherwise of very little use.
Now, don’t get me wrong, I have used Canada Post to send a variety of correspondence…in the past. But it’s 2009! Why would someone trying to break into PR choose a communications vehicle that positions her as seemingly out of touch? And why would she not take the time to find out who I am before contacting me?
Joe Thornley said it’s important for young people who want to enter our profession to build relationships online. I completely agree. Many of us are very accessible here (read our blogs, find us on Twitter, Linkedin, etc.).
Reaching out to us virtually (without stalking, of course) is a good way to get to know us and get us to notice you.
It can also demonstrate your intelligence, personality and understanding of the latest tools. And then you’ll be one step up when we meet in person.