A failure to communicate – and sell

My phone rang a few minutes ago. The gentleman on the other end said, I’m calling to renew your subscription to some magazine I had never heard of.

Now, like most agencies, we get lots of publications. But as I couldn’t place this one, I told the rep that I didn’t think we had a subscription.

Without missing a beat he said, OK, then will you be interested in a free trial?

I answered quickly, succinctly and in no uncertain terms.

Now, I love magazines and all media, for that matter. But I thought, this is yet another example of communication obfuscation from their industry – trying to sell by pulling the proverbial wool over my eyes.

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