Watching the Canadian election results last night was mildly frustrating (and a bit dull). And ending up with essentially the same House we had before the vote was called is a strong message from ‘the people’ to politicians of all stripes – no matter how they may try to ‘spin’ it.
From a communications perspective, it offers all parties a potential opportunity to win back the electorate, rebuild their reputations and credibility, and create a vision for our country. But they need to begin from the ground up.
Here’s what I would suggest:
- Define yourself and what you stand for; and please make it intelligent, meaningful and heartfelt
- Show us you have integrity; start small and keep it up to demonstrate you’re serious
- Be honest, transparent and believable when you’re delivering your messages
- Not everyone is a leader; choose someone who can speak to and to inspire both individuals and large crowds
- It’s OK to answer questions directly, even if you say you don’t have a response just yet
- Start telling your story; not selling it
- It’s all about relationships; not opponent-bashing or trading favours
In the meantime, if you want to read about a reluctant, yet idealistic politician in a satire that may be a bit too prescient, try Terry Fallis’s hilarious Leacock award winning novel, The Best Laid Plans.