I sat in on a graduate level social media session today led by Josh Hallett at the 2008 Counselors Academy conference in Naples. (I was hoping to come away with a master’s degree in blogging – an MB, so to speak – but for now those letters will simply remain the province I am from.)
As I mentioned, Josh was one of my blogging mentors, though the last time I heard him talk, my head was swimming from all the new concepts I wanted to absorb.
Today’s presentation was no less provocative.
Here are a few highlights:
- On the benefits of blogging: You may not have a lot of readers but blogging provides you with ‘long-term search relevance’. People find you. As an example, try googling ‘beauty PR agencies in Toronto’; my blog post is the first entry.
- WordPress is Josh’s platform of choice. It provides users with the ability to insert replies right under a comment (so it’s easier to follow conversational threads) and can differentiate between commenters and the author. He likened Blogger to having an @aol.com email address. With all the little glitches I’ve been encountering on Blogger, I wonder if I could move my blog over to there (and if it will be worth the effort).
- Publish as many times a week as you want people to visit your blog.
- Blogging is a great way to seed a story by reaching the mavens, asking for feedback and starting to generate WOM. (Of course, you have to identify and get to know them first.)
- When you’re developing communications strategies, don’t forget the forums and message boards. That’s where you can find some of the most passionate and influential people on a subject.