Anyone with kids, who remembers being a kid, or who watches the Simpsons will recognize that oft-grating phrase.
It’s usually repeated ad infinitum until Homer relents.
But today I’m asking the question about social media.*
I’ve been a follower for nearly three years. I’ve been blogging for 16 months. I began as a reluctant blogger and have since moved closer to the centre (if such a thing exists).
It feels like blogging has gained some mainstream acceptance (the New York Times seems to write about it fairly regularly; Roots has two blogs on its website). As an agency owner, we now do targeted blogger outreach as part of media relations and we recommend social media strategies when appropriate to a project.
But the blogosphere still seems entropic; with an ‘anything can happen, so why not hang out’ type of attitude (and maybe that’s part of its charm). It can also be clique-ish and at times like a high school popularity contest (e.g. who’s linking who).
So all this got me wondering:
1) if we’re there; and
2) where in blazes there might be?
And the truth is: I don’t know.
DOES ANYONE HAVE AN IDEA?
(Sorry for the caps, but I’m trying to be emphatic.)
Sometimes it seems like a never-ending road movie; more episode than story. Other times, it’s like being at a crossroads: which link do you choose, where will it lead you and will it take your breath away?
It does feel as if some of the novelty has worn off. People aren’t quite so bright-eyed as they were say six months ago. I personally love it, because I enjoy writing and it’s become a real outlet for me.
But if I look at the ‘big world’ of PR and communications, I’m not so sure if blogs and social media have truly arrived (in the way that websites arrived in the late ’90s). They’re here, make no mistake about it. And I think they’re important. But in many circles they remain a curiosity, an outsider… a little like a Canadian traveling abroad.
And perhaps, if I can continue stretching the metaphor, some folks are just not ready to cross the border into Canada and (to quote the old punchline) ‘get to the other side’.
Maybe they just need a bit more direction.
*For more on this topic, listen to Inside PR 110.