Abort the pool feed – there’s a new pool in town

Do you want to know what it’s like to be at a press conference nowadays? Have a gander at Robert Scoble’s point of view.

It’s no longer about a company waiting for rapt attention or PR vying for control. It’s a new scenario with multiple conversations, photo and video uploads, MSM, micro-blogging… and of course the message from the riser, all happening simultaneously, in real time.

It’s stopped being a one-journalist-one-story type of show. Now, it’s full-out, fulltime social media scrum.

An energy overload. Kind of exciting, when you start to think about it.


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