Transparent talk

There’s so much talk about the importance of transparency in the communications business these days.

And that’s great. My approach as a PR person has always been to disclose who I am, who I represent and what I’m asking up front.

Then, it’s up to the person being pitched, whether MSM or social media, to say – and here I’ll quote Meat Loaf from Paradise by the Dashboard Light – ‘…Yes or No’.

It seems pretty straightforward and simple to me.

Transparent, even.

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