There’s so much talk about the importance of transparency in the communications business these days.
And that’s great. My approach as a PR person has always been to disclose who I am, who I represent and what I’m asking up front.
Then, it’s up to the person being pitched, whether MSM or social media, to say – and here I’ll quote Meat Loaf from Paradise by the Dashboard Light – ‘…Yes or No’.
It seems pretty straightforward and simple to me.